New Galleries
In addition to On the Edge – Main Street Scottsdale, I feel very fortunate to have recently added two new cooperative galleries, to represent my work. One is located in Fort Wayne, Indiana, and is run by The Fort Wayne Artists Guild. The other is in Carlsbad, California, and is run by The Carlsbad-Oceanside Art League.
There are many differences between traditional and cooperative galleries. First, traditional galleries are privately owned and operated, while cooperative galleries are owned and run by the artists who are members.
In a traditional gallery, expenses including rent, shipping, insurance, and marketing are covered by the gallery owner. In a cooperative gallery, these expenses are paid for by the artist members.
Commissions also differ. A traditional gallery typically takes at least 50% of the sale price of the work, while a cooperative gallery may charge an average commission of 15–20%, depending on additional fees.
The photo of the beautiful old home to the left - or above, depending on how you’re viewing this - is the actual Fort Wayne gallery. It is named after Virginia Stoner Huguenard, a major supporter of the Fort Wayne Artists Guild. Unfortunately, I did not get any photos of the interior or my jewelry display.
This pair of earrings is an example of the jewelry I placed at the Fort Wayne gallery. I thought patrons might enjoy these reticulated sterling silver dangles, topped with Kingman turquoise cabochons from the Arizona mines.
Carlsbad, CA, is a scenic coastal city located about 45 minutes north of San Diego. Its seven miles of pristine beaches attract vacationers from all over who come to enjoy the beautiful sunshine and ocean shores.
Located inside the Carlsbad Village Shopping Center, the North Coastal Art Gallery is a premier gallery featuring artists working in a variety of mediums.
The photos above showcase the diversity of artwork displayed in the gallery and give you a look at how my jewelry fits within the gallery.
I decided to concentrate on pearl jewelry for the California gallery. It seemed to go perfectly with the climate and the water. This pearl pendant has been recreated time and time again, with each one differing a bit from the previous one.
I am so grateful for both of these new galleries and the opportunity to show my work.
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